Amato Couture – Art Hearts LAFW Spring 16

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The Art Hearts Fashion Party closed with a theatrical, avant-garde grande finale on October 8th with Amato Couture. Strutting down the catwalk to a souped up version of Pat Benatar’s 80’s classic must-have “Love is a Battlefield,” models wowed the audience in haute couture.

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Amato is a luxury line sold exclusively in the Arab world – and breaking in to the US – by outfitting such celebs as Beyonce, Rita Ora, Cher, Ellie Goulding, Katy Perry, Lady Gaga, Nicki Minaj, Heidi Klum and Paris Hilton to name but a few. The Amato brand was launched in the United Arab Emirates (UAE) in 2002, the brainchild of designer Furne One and Rashid Ali.

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Bursting forth with high-octane energy, the runway quickly turned into a rock opera. The designers envision a moody Spring for next year with dark, moody, almost-but-not-quite-goth hues and long, full gowns. Yes, the catwalk was a vision of (mostly) black with splashes of crimson. Almost all the models wore black headpieces with netting over faces. Hair was swept up into the headpiece, with tendrils curled and matted along jawlines. A notable exception was the model who walked the grande finale, whose brightly dyed hair resembled Hawaiian Punch. (See the posted video.)

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The show itself was a fun way to wrap up the week, but of course the gowns are not the perfect #ootd’s for your typical night out in Hollywood. Nor are they demure. Think Grammy’s instead of Oscar’s. Not uber wearable for most of us – but flashy and theatrical and perfect for Instagram fun.

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Art Hearts was founded in 2011 by philanthropist and designer Erik Rosete. Sponsors include Top Model, the AIDS Healthcare Foundation and Whole Foods. Mosaic Floral Design created the beautiful roses and lily installations that welcomed guests.

 

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