I always love a good pop-up for finding new labels, brands and designers to obsess over — and Oregon-based label Ella + Rubi totally brought it when they set up shop for a weekend in Venice’s super-cool Abbot Kinney neighborhood.
Ella + Rubi is the brainchild of fashionista besties Dani Juhala and Amy Radich. A highly curated e-boutique, the BFF’s took their brand to the streets – literally – to help introduce trendy Angelenos to their brand. Ella + Rubi carry lines with major celeb following, such as Zoe Karssen (whose high-powered fans include Rihanna, Emma Watson and reality darling Kylie Jenner). Shae NY cashmere can count magazines like InStyle, Glamour and Elle among their fans. I myself was totally crushing on the Plomo o Plata scarves – perfect to wear as a sarong for a day at the pool!
Many of the lines the e-boutique carries are not available to the US, keeping your #ootd’s original and unique. (Such a faux pas showing up on Instagram in the same outfit as your friends, amiright!) But all kidding aside, the best part of this cool line is that Dani and Amy have sought brands that give back and support charitable or meaningful causes.
Taking over some of the space at LA mainstay L. Angels – which you must also check out for their quirky, whimsical, sometimes kitsch designs – Ella + Rubi launched their pop-up last month. Fashion artist Allegra Rose (IG: @allegrarosedesignco) was on hand to handpaint bags.
If you missed the pop-up, don’t worry! You can always find the e-boutique online at www.ellaandrubi.com. Extra bonus, first-time visitors to the site will get an extra 10% off. Chic and savvy!