Since Popsugar is one of my go-to apps for lifestyle and entertainment news—not to mention hot fashion and fitness trends—it was no surprise that their one day takeover of the celebrated Colony Palms Hotel for the Popsugar Cabana Club was one of the must-have invites of the Coachella party weekend.
Held on April 15th, the invite-only event attracted all the top bloggers and fashionistas and celebrities like Zoe Kravitz and Jennifer Morrison… and of course, the brands.
In between sets by Grammy Award-winning multiplatnum artist Daya, invitees were treated to lounges sponsored by Nordstrom, UltaBeauty and Sugarfina in case our shopping highs couldn’t match our sugar highs! UltaBeauty was giving makeovers to the beauty queens at the bash while fashionistas gushed over the Popsugar Must Have and their app. Drinks were made by Three Olives Vodka for sipping by the Instagram-worthy pool, which had plenty of inviting floats of all shapes and sizes.
Of course, there were photo opps galore, between the stylish hotel, the pool, UltaBeauty’s flower swing (so on point for Flowerchella!), Nordstrom’s photo wall and a special 3-D photo video which has partygoers waiting in line for over an hour. Worth it? Well, for social media, what isn’t?
All in the name of some fun! In Coachella, we trust.
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